About Me
Good work speaks for itself. The best work goes deeper: into the hard questions, and into the problems before they surface.
WHO I AM & HOW I WORK
I lead brand and commercial work across 15 international markets, where strategy only matters if it ships. Trained in brand marketing, I moved toward the cross-functional work that unlocks scale: innovation from concept through launch, commercial negotiation, and business cases built from scratch. At Blistex, I own the full arc, from insight and narrative to negotiation and rollout.
I lead with rigor and restraint. I dig into the consumer signal, the competitive picture, and the commercial logic until the decision is clear, then move fast. I treat every budget like my own, optimize for impact, and go after the hard problems early.
BY THE NUMBERS
What I've shipped, saved, and built.
15
Global Markets Managed
15
Global Markets Managed
3
End-to-End Expansions Led
3
End-to-End Expansions Led
4
Global Brand Portfolios
4
Global Brand Portfolios
-70%
Negotiated Savings (Data Vendor)
-70%
Negotiated Savings (Data Vendor)
5+
Weekly Hours Reclaimed (AI)
5+
Weekly Hours Reclaimed (AI)
#1
Best Presenter (Northwestern IMC)
#1
Best Presenter (Northwestern IMC)
WHAT THEY SAY
WHAT THEY SAY
From the people who've seen the work up close.
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
CONTACT
Good conversations lead to good things. Say hello :)
CONTACT
Good conversations lead to good things. Say hello :)
CONTACT
Good conversations lead to good things. Say hello :)