About Me
I believe good work speaks for itself — but the best work comes from going deep, asking hard questions, and taking ownership of the messy problems no one else wants.
WHO I AM & HOW I WORK
I lead international growth across APAC and EMEA, where strategy only matters if it ships. Trained in brand marketing, I moved toward the cross-functional work that unlocks scale: market entry, partner strategy, and business cases built from scratch. At Blistex, I own the full arc, from insight and narrative to negotiation and rollout.
I lead with rigor and restraint. I dig into local signals, data, and pricing until the decision is clear, then move fast. I treat budgets like my own, optimize for impact, and take ownership of the messy problems others avoid.
I lead international growth across APAC and EMEA, where strategy only matters if it ships. Trained in brand marketing, I moved toward the cross-functional work that unlocks scale: market entry, partner strategy, and business cases built from scratch. At Blistex, I own the full arc, from insight and narrative to negotiation and rollout.
I lead with rigor and restraint. I dig into local signals, data, and pricing until the decision is clear, then move fast. I treat budgets like my own, optimize for impact, and take ownership of the messy problems others avoid.
BY THE NUMBERS
BY THE NUMBERS
BY THE NUMBERS
What I've shipped, saved, and built.
What I've shipped, saved, and built.
What I've shipped, saved, and built.
12+
Global Markets Managed
12+
Global Markets Managed
12+
Global Markets Managed
3
End-to-End Expansions Led
3
End-to-End Expansions Led
3
End-to-End Expansions Led
4
Global Brand Portfolios
4
Global Brand Portfolios
4
Global Brand Portfolios
-70%
Negotiated Savings (Data Vendor)
-70%
Negotiated Savings (Data Vendor)
-70%
Negotiated Savings (Data Vendor)
5+
Weekly Hours Reclaimed (AI)
5+
Weekly Hours Reclaimed (AI)
5+
Weekly Hours Reclaimed (AI)
#1
Best Presenter (Northwestern IMC)
#1
Best Presenter (Northwestern IMC)
#1
Best Presenter (Northwestern IMC)
WHAT THEY SAY
WHAT THEY SAY
WHAT THEY SAY
From the people who've seen the work up close.
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
CONTACT
Good conversations lead to good things. Say hello :)
CONTACT
Good conversations lead to good things. Say hello :)
CONTACT
Good conversations lead to good things. Say hello :)