Case Study

Specific projects. Specific numbers.

2026

Brand Strategy

Joint Business Planning: Turning Insights Into Commercial Plan

SEE PROJECT

2026

Brand Strategy

Joint Business Planning: Turning Insights Into Commercial Plan

SEE PROJECT

2026

Brand Strategy

Joint Business Planning: Turning Insights Into Commercial Plan

SEE PROJECT

2025

Market Intelligence

China Market Intelligence: Reading a Market Before It Moves

SEE PROJECT

2025

Market Intelligence

China Market Intelligence: Reading a Market Before It Moves

SEE PROJECT

2025

Market Intelligence

China Market Intelligence: Reading a Market Before It Moves

SEE PROJECT

2024

Partnership

Blistex International: Built a Repeatable Partner Forum

SEE PROJECT

2024

Partnership

Blistex International: Built a Repeatable Partner Forum

SEE PROJECT

2024

Partnership

Blistex International: Built a Repeatable Partner Forum

SEE PROJECT

2022

Go-To-Market

Burger King: Shaped a Co-Branded Launch Strategy

SEE PROJECT

2022

Go-To-Market

Burger King: Shaped a Co-Branded Launch Strategy

SEE PROJECT

2022

Go-To-Market

Burger King: Shaped a Co-Branded Launch Strategy

SEE PROJECT

2020

Innovation

L’Oréal Brandstorm: Plastic-Free Packaging Blueprint (Top 14)

SEE PROJECT

2020

Innovation

L’Oréal Brandstorm: Plastic-Free Packaging Blueprint (Top 14)

SEE PROJECT

2020

Innovation

L’Oréal Brandstorm: Plastic-Free Packaging Blueprint (Top 14)

SEE PROJECT

CONTACT

Stylized blue-toned illustration of a bearded man in profile wearing glasses and a collared shirt.

Good conversations lead to good things. Say hello :)

xiewanyao@gmail.com

CONTACT

Stylized blue-toned illustration of a bearded man in profile wearing glasses and a collared shirt.

Good conversations lead to good things. Say hello :)

xiewanyao@gmail.com

CONTACT

Stylized blue-toned illustration of a bearded man in profile wearing glasses and a collared shirt.

Good conversations lead to good things. Say hello :)

xiewanyao@gmail.com