Wanyao Xie
Growth
Insights
Automation
Partnerships
Market Entry
Growth
Insights
Automation
Partnerships
Market Entry
Growth
Insights
Automation
Partnerships
Market Entry
Now @Blistex
Now @Blistex
Now @Blistex
CASE STUDIES
CASE STUDIES
CASE STUDIES
From insights to outcomes: shaping strategy, alignment, and execution across markets and teams.
From insights to outcomes: shaping strategy, alignment, and execution across markets and teams.
From insights to outcomes: shaping strategy, alignment, and execution across markets and teams.
ABOUT
ABOUT
ABOUT
12+ Global Markets
Strategy → Execution
East-West Fluency
AI & Automation
I operate at the intersection of insight and execution, bridging global ambition with local realities. I scale mature markets while breaking ground in emerging ones. My edge is duality: cultural fluency for global growth, operational rigor for HQ, and custom AI tools to cut through the noise. Currently at Blistex. Always building.
I operate at the intersection of insight and execution, bridging global ambition with local realities. I scale mature markets while breaking ground in emerging ones. My edge is duality: cultural fluency for global growth, operational rigor for HQ, and custom AI tools to cut through the noise. Currently at Blistex. Always building.
I operate at the intersection of insight and execution, bridging global ambition with local realities. I scale mature markets while breaking ground in emerging ones. My edge is duality: cultural fluency for global growth, operational rigor for HQ, and custom AI tools to cut through the noise. Currently at Blistex. Always building.
WHAT THEY SAY
WHAT THEY SAY
WHAT THEY SAY
From the people who've seen the work up close.
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett, Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern University Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett. Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern University Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett. Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern University Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett. Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
Wanyao combines initiative, design thinking, and analytical strength in a way that's rare. He's a rigorous thinker, an engaging presenter, and brings a cultural perspective that elevates any team.
Jonathan Copulsky, Board Member | Northwestern University Faculty
Wanyao is intelligent, creative, and driven. He commands attention when he speaks and has an innate ability to suggest solutions others won't think of. An asset to his colleagues and organization.
John Hackett. Account Director | Salesforce (Former Blistex)
Wanyao brings ideas and knows how to back them up. He helped shape our co-branded launch - brand positioning, data validation, the financial case - and got the team aligned to move. I really enjoyed working with him.
Sandra Abla, Marketing Director | CAVA (Former Burger King)
How I Operate
How I Operate
How I Operate
I don't wait for assignments. I see what needs to happen and make it happen.
00-1
Find the Gap
00-2
Build the Case
00-3
Run It Lean
00-4
Get it Done
00-1
Find the Gap
00-2
Build the Case
00-3
Run It Lean
00-4
Get it Done
00-1
Find the Gap
00-2
Build the Case
00-3
Run It Lean
00-4
Get It Done
CONTACT
Good conversations lead to good things. Say hello :)
CONTACT
Good conversations lead to good things. Say hello :)
CONTACT
Good conversations lead to good things. Say hello :)