Burger King: Shaped a Co-Branded Launch Strategy

Year

2022

Company

Burger King

Project Type

Go-To-Market

Why it matters

I supported Burger King’s Party-with-Kids business by turning syndicated and qualitative insights into a clear program direction - what to launch, when to launch, and how to make it operationally feasible. The work resulted in an executive-ready recommendation for a co-branded kids initiative, later reflected in Burger King’s public PAW Patrol™ King Jr.™ rollout.

Why it matters

What I owned

Product Marketing Consultant (cross-functional work-stream owner)

Framed the problem and synthesized insights into decision-ready opportunity areas
Built the partnership storyline: why this IP, why now, and how it fit the calendar
Drove cross-functional alignment by turning scattered inputs into one coherent plan
Co-developed the leadership presentation and supported decision discussions

What I delivered

Consumer + market insight synthesis to clarify the family occasion and choice drivers
A rollout-ready program arc (timing, toy/partner direction, activation logic)
A partnership recommendation framework (criteria + shortlist aligned to brand + feasibility)
An executive narrative balancing brand impact, guest appeal, and operational realities

Impact

Helped shape a licensed direction that made it to market: Burger King launched a limited-edition PAW Patrol™ line of King Jr.™ Meal toys in the U.S.
Strong internal reception: the recommendation landed because it was clear, feasible, and built for rollout - not just a creative idea.