Burger King: Shaped a Co-Branded Launch Strategy
What I owned
Product Marketing Consultant (cross-functional work-stream owner)
Framed the problem and synthesized insights into decision-ready opportunity areas
Built the partnership storyline: why this IP, why now, and how it fit the calendar
Drove cross-functional alignment by turning scattered inputs into one coherent plan
Co-developed the leadership presentation and supported decision discussions
What I delivered
Consumer + market insight synthesis to clarify the family occasion and choice drivers
A rollout-ready program arc (timing, toy/partner direction, activation logic)
A partnership recommendation framework (criteria + shortlist aligned to brand + feasibility)
An executive narrative balancing brand impact, guest appeal, and operational realities
Impact
Helped shape a licensed direction that made it to market: Burger King launched a limited-edition PAW Patrol™ line of King Jr.™ Meal toys in the U.S.
Strong internal reception: the recommendation landed because it was clear, feasible, and built for rollout - not just a creative idea.
