L’Oréal Brandstorm: Plastic-Free Packaging Blueprint (Top 14)
What I owned
Team lead & strategy owner. I drove problem framing, global supplier scan, feasibility checks (unit economics + logistics assumptions), and the final pitch - aligning design ambition with execution realities.
What I delivered
An end-to-end plastic-free packaging system concept with clear user flow and component logic
A global sourcing map and partner shortlist, with evaluation criteria (capability, scalability, sustainability)
A feasibility blueprint surfacing key tradeoffs and a realistic path to launch (without requiring a full pilot)
Impact
National Finalist (Top 14 among 1,900+ teams). Recognized for turning an open-ended innovation prompt into an execution-ready blueprint - connecting design, sourcing, and operations into one coherent story.
