L’Oréal Brandstorm: Plastic-Free Packaging Blueprint (Top 14)

Year

2020

Company

L’Oréal

Project Type

Innovation

Why it matters

A fast-paced innovation sprint for L’Oréal Brandstorm 2020’s “Plastic-Free Future” challenge. We turned a sustainability brief into a sourcing-ready packaging concept - balancing consumer experience, material choices, and real-world supply chain constraints.

Why it matters

Plastic-free packaging concept board showing structural analysis, usage process, materials, and sustainable shipping design

What I owned

Team lead & strategy owner. I drove problem framing, global supplier scan, feasibility checks (unit economics + logistics assumptions), and the final pitch - aligning design ambition with execution realities.

What I delivered

An end-to-end plastic-free packaging system concept with clear user flow and component logic
A global sourcing map and partner shortlist, with evaluation criteria (capability, scalability, sustainability)
A feasibility blueprint surfacing key tradeoffs and a realistic path to launch (without requiring a full pilot)

L'Oréal Brandstorm 2020 certificate naming Wanyao Xie to a Top 14 team in Mainland China

Impact

National Finalist (Top 14 among 1,900+ teams). Recognized for turning an open-ended innovation prompt into an execution-ready blueprint - connecting design, sourcing, and operations into one coherent story.